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Mixed Chart
Bain
This is some text inside of a div block.
Bain
Mixed Chart
Retail & E-commerce
Market Analysis and Trends
Includes column charts and icons indicating changes in luxury goods market distribution channels from 2019 to 2025F.
Explores the transformation of the distribution landscape for luxury goods, emphasizing shifts towards online and direct channels post-COVID-19.
distribution, luxury, market, 2025, online
date

All brick-and-mortar channels dramatically hit in 2020, leading to a distribution eco-system transformation YoY ’19 – 20E 2020 … … and beyond • Monobrand stores & outlets suffered due to closures • Department stores and specialty stores: survival of the fittest – European department stores also deteriorated due to lack of tourism • Travel retail heavily impacted from world travel freeze • Online to become #1 channel, fueling omnichannel transformation • Outlet weight increase given value-driven purchases and spur from Chinese middle class • Monobrand stores to be reinvented as a g-local touchpoint with a new role of the store – Physical networks disruption (i.e. resized footprint & format) – Integration of digital in the physical • Department and specialty stores losing relevance (and surface) in ecosystems – Winners vs. losers game: sharp opinion, new calendar and updated business model key to thrive • Travel retail expected to recover to historical levels CAGR ‘19 – ‘25F D I S T R I B U T I O N E C O S Y S T E M T R A

Column Chart
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