PwC/Strategy&
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PwC/Strategy&
Mixed Chart
Retail & E-commerce
Technology and Digital Transformation
Horizontal bar chart with 10 AI functions, color-coded by level of maturity. Informational text boxes explain insights and patterns. Clean, data-heavy design with a right-aligned legend.
This slide analyzes the maturity levels of AI adoption across various retail functions, revealing that most brands are still experimenting or ideating. Only a few functions such as sales and marketing show mature solutions. The visual compares ten functions and explains trends in AI data usage and implementation, highlighting areas of opportunity and early adoption.
AI maturity, retail functions, experimentation, early adoption, customer insights, data use, sales, marketing, CX, assortment planning
date
Majority retailers are still ideating or experimenting, and even early movers have mature solutions in only 4 of 5 prioritised functions