Details
4th edition eReadiness 2023
Slide type
Table
Description
The slide features a comparative table outlining six personas of future EV customers (Tech Enthusiast, Dreamers, Luxurious, Pragmatic, Conventionalist, Frugal). Each persona is described based on environmental conscience, technology confidence, price sensitivity, and car usage.
Use Case
Customer and Market Segmentation
Industry
Transportation & Logistics

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